AlBoraq dmc Rebrand

AlBoraq DMC is a Saudi destination management company specializing in travel, tourism, and curated experiences across the Kingdom. Since 2011, it has delivered services including cultural tours, corporate travel, MICE, event management, and hospitality solutions. The company serves both local and international audiences across individual, corporate, and governmental sectors. In alignment with Saudi Arabia’s Vision 2030 and the rapid growth of the tourism industry, a unified and scalable visual identity was required to strengthen consistency and elevate its premium positioning. The project focused on developing a cohesive identity system that reflects AlBoraq’s role in the Kingdom’s evolving tourism landscape and its commitment to structured, high-quality travel experiences.